Engage and Empower Your Clients with a Single Portal

Ask any financial advisor about the most important component of their practice, and the answer will likely involve client experience. Clients are the heart of any advisory firm, and advisors rely on their satisfaction, loyalty, and referrals to grow.

In today’s world, technology is a critical component of the client experience, not just in the financial industry but across all sectors. Clients compare your technology not just to other advisors, but to digital giants like Netflix and Amazon. The baseline for that experience is the client portal.

However, there is a disconnect between the importance of client portals and the rate at which investors adopt them, which is currently low at 10-12%.*

Reasons for Low Engagement:

• ​Login fatigue
• ​Cluttered, non-intuitive user interfaces
• ​Inconsistent experiences
• ​Too many portal options

Solving the Portal Problem

Orion has long offered a legacy client portal to support its core portfolio management solution, allowing advisors to give clients access to key portfolio information such as quarterly performance reports, balance sheets, and investment details.

Additionally, the Orion Planning platform (formerly Advizr) offers a dynamic client portal for financial planning tools, where clients can aggregate accounts, view their financial plan, address action items, and manage documents.

Given the data on low client portal engagement and the pressure to deliver a remarkable digital experience, Orion began exploring how to provide holistic access for clients with consistency across all platforms, eliminating the need for multiple logins.

The One Portal Project

The Orion One Portal Project will combine the two existing portals into a single platform, giving clients access to all the tools they need to manage their wealth and collaborate with their advisor.

This single portal will:

• ​Display financial planning and portfolio data side-by-side for more effective collaboration
• ​Streamline advisor and client workflows
• ​Create a firm-specific look and feel, supported by Orion’s planning, reporting, and portfolio management tools

For clients, the consolidated portal offers more than just convenience:

• ​Transparency: Access to financial plans, portfolio performance, progress toward goals, and more—all from a single, secure portal.
• ​Customization: Advisors can determine exactly what each client sees, eliminating confusion and surfacing the most important tools.
• ​Guidance: A Document Vault for uploading resources, plus easy-to-address action items and next steps.
• ​Connection: Service and support through co-browsing, screen sharing, and video chat functionalities.
• ​Engagement: Tools to help clients stay engaged with their financial lives and long-term goals.

Effortless Account Opening

Clients will also benefit from Orion’s new integration with Apex Clearing. Instead of traditional, paper-based account opening processes, the Apex integration allows clients to open accounts directly from the Client Portal within minutes, fund those accounts via ACH transfer, and view their performance. These accounts will appear in the Orion Connect New Account Center and be added to the overall household asset allocation.

What Does the One Portal Project Mean for…

End clients currently using the Advizr portal?

They will continue using the portal they know, with added features such as performance reporting, new reports, increased white label capabilities, and more.

End clients currently using the legacy Orion portal?

They will experience an elevated portal that combines legacy features with enhanced capabilities from the Advizr portal, including reporting, quarterly performance reports, screen sharing, and more—all in one place.

Net new end clients?

They will have a holistic, comprehensive experience from the start, with access to their full financial picture and streamlined workflows for robust collaboration.

For advisors, the One Portal Project places them at the center of each client’s financial world. By encouraging clients to adopt the single portal, advisors provide the tools, performance metrics, action items, documents, and resources clients need to stay informed about their financial lives.

By delivering a modern, streamlined experience, advisors make it as easy for clients to stay engaged as accessing their favorite show on Netflix.

*Source: Celent Financial Research